The proposed bill introduces a new section, 501.2043, to the Florida Statutes, which outlines specific unfair or deceptive acts or practices that can occur during transactions for the sale or lease of goods or services to consumers. Effective January 1, 2026, the bill specifies that individuals or entities engaging in such transactions will be committing an unfair or deceptive act if they intentionally advertise prices without including mandatory fees, misrepresent the source or approval of goods, fail to disclose applicable taxes and fees, make misleading statements about price reductions, misrepresent the rights conferred by a transaction, promise contingent rebates or discounts, or misrepresent a salesperson's authority.

The enforcement of these provisions will be governed by existing statutes, specifically sections 501.206 to 501.2075. The bill is set to take effect on July 1, 2025, allowing time for businesses and consumers to prepare for the new regulations aimed at promoting transparency and fairness in consumer transactions.