The proposed bill introduces a new section, 501.2043, to the Florida Statutes, which outlines specific unfair or deceptive acts or practices that individuals or entities may commit during transactions involving the sale or lease of goods or services to consumers. Effective January 1, 2026, the bill specifies that actions such as failing to include mandatory fees in advertised prices, misrepresenting the source or approval of goods, and making false statements about price reductions will be considered unlawful. Additionally, it mandates that all relevant merchandise must include a statement indicating that prices are "plus tax and fees" if those amounts are not included in the initial price.

The enforcement of these provisions will be governed by existing statutes, specifically sections 501.206 to 501.2075. The bill aims to enhance consumer protection by ensuring transparency and honesty in advertising practices, thereby reducing deceptive marketing tactics that can mislead consumers. The act is set to take effect on July 1, 2025.