The bill introduces a new section, 501.2043, to the Florida Statutes, which outlines specific unfair or deceptive acts or practices that individuals or entities may commit during transactions involving the sale or lease of goods or services to consumers. Effective January 1, 2026, the bill specifies that actions such as failing to include mandatory fees in advertised prices, misrepresenting the source or approval of goods, and making false statements about price reductions will be considered unlawful. Additionally, it addresses misleading representations regarding consumer rights and benefits that are contingent upon future events.

The enforcement of these provisions will be governed by existing statutes, specifically sections 501.206 to 501.2075. The bill aims to enhance consumer protection by ensuring transparency and honesty in advertising practices, thereby reducing instances of deceptive trade practices in Florida. The act is set to take effect on July 1, 2025.