This bill establishes a new section in Florida law, specifically s. 288.12267, which pertains to large-scale county destination marketing organizations. It defines such organizations as those with an annual operating budget of $5 million or more and mandates that they register with the Department of State, which will maintain a directory of these organizations on its website. The bill also introduces a requirement for a one-to-one match of private to public contributions to fund these organizations, detailing the types of contributions that qualify as private and outlining exclusions for governmental entities.

Additionally, the bill stipulates that if a large-scale county destination marketing organization does not meet the one-to-one matching requirement, it must revert any unmatched public contributions back to the corresponding counties or municipalities by June 30 of each fiscal year. The effective date for this legislation is set for July 1, 2025.