The Florida Senate
BILL ANALYSIS AND FISCAL IMPACT STATEMENT
(This document is based on the provisions contained in the legislation as of the latest date listed below.)
Prepared By: The Professional Staff of the Committee on Rules
BILL: CS/CS/SB 312
INTRODUCER: Rules Committee; Banking and Insurance Committee; and Senator Collins
SUBJECT: Insurance
DATE: April 25, 2023 REVISED:
ANALYST STAFF DIRECTOR REFERENCE ACTION
1. Thomas Knudson BI Fav/CS
2. Denny Cibula JU Favorable
3. Thomas Twogood RC Fav/CS
Please see Section IX. for Additional Information:
COMMITTEE SUBSTITUTE - Substantial Changes
I. Summary:
CS/CS/SB 312 reduces the number of hours of prelicensure coursework a life insurance agent
applicant must complete in life insurance, annuities, and variable contracts – from 40 hours to 30
hours.
The bill also authorizes a life or health insurer or a life or health agent of the life or health insurer
to offer or provide value-added products or services at no or reduced cost when such products or
services are not specified in the insurance policy. Such products or services must relate to the
insurance coverage and be primarily designed to do one or more of the following:
Provide loss mitigation or control;
Reduce claim or claim settlement costs;
Provide education about liability risks or risk of loss to people or property;
Monitor or assess risk, identify sources of risk, or develop strategies to eliminate or reduce
risk;
Enhance health;
Enhance financial wellness through items such as education or financial planning services;
Provide post-loss services;
Incentivize behavioral changes to improve the health, or reduce the risk of death or disability;
or
Assist in the administration of employee or retiree benefit insurance coverage.
BILL: CS/CS/SB 312 Page 2
The bill does not have a fiscal impact on state or local government.
The bill has an effective date of July 1, 2023.
II. Present Situation:
Life Insurance Agents
Section 626.7851, F.S., sets forth education or experience requirements for becoming a life
insurance agent. Requirements include:
Successful completion of 40 hours of coursework in life insurance, annuities, and variable
contracts, 3 hours of which must be on ethics. Courses must include instruction on the
subject matter of unauthorized entities engaging in the business of insurance;
Successful completion of at least 60 hours of coursework in multiple areas of insurance,
which included life insurance, annuities, and variable contracts, 3 hours of which must be on
ethics. Courses must include instruction on the subject matter of unauthorized entities
engaging in the business of insurance;
Earned or maintained an active designation as Chartered Financial Consultant from the
American College of Financial Services; or Fellow, Life Management Institute from the Life
Management Institute;
Held an active license in life insurance in another state, where such state grants reciprocal
treatment to Florida licensees; or
Been employed full time by the Department of Financial Services (DFS) or the Office of
Insurance Regulation (OIR) in life insurance regulatory matters for at least one year if the
application for the examination is made within 4 years after leaving employment and if the
employee was not terminated for cause.
Unfair Insurance Trade Practices
The Unfair Insurance Trade Practices Act,1 among other things, defines unfair methods of
competition and unfair or deceptive acts in the business of insurance and prohibits unfair
methods of competition and unfair or deceptive acts in the business of insurance.2 It provides an
extensive list of prohibited methods and acts. Among these are prohibitions on certain
inducements to the purchase of insurance, including rebates, dividends, stock, and contracts that
promise to return profits to the prospective insurance purchaser. The law also describes
prohibited discrimination.
There are also many exceptions to the prohibitions defined by law. Among the exceptions is
authorization for insurers and their agents to offer and make gifts of charitable contributions,
merchandise, goods, wares, store gift cards, gift certificates, event tickets, anti-fraud or loss
mitigation services, and other items up to $100 per calendar year to an insured, prospective
insured, or any person for the purpose of advertising.3 Insurers are allowed to offer and give
1
Chapter 626, F.S., part IX, ss. 626.951-626.99, F.S.
2
Section 626.9541, F.S.
3
Rule 69B-186.010, F.A.C., Unlawful Rebates and Inducements Related to Title Insurance Transactions, governs
inducements related to title insurance, but exempts gifts within the value limitation of s. 626.9541(1)(m), F.S. However,
BILL: CS/CS/SB 312 Page 3
insureds goods or services of any value for the purposes of loss control or loss mitigation related
to covered risks.4 There are several similar limitations on advertising gifts under the Florida
Insurance Code related to the advertising practices of title insurance agents, agencies and
insurers, public adjusters, group and individual health benefit plans, and motor vehicle service
agreement companies.5
A person who commits acts prohibited by the Unfair Insurance Trade Practices Act is generally
subject to a fine of up to $5,000 for each nonwillful violation, and up to $40,000 for each willful
violation.6 However, specific violations are subject to greater administrative penalties and are
also punishable as criminal misdemeanors.7 Additionally, a person who willfully submits
fraudulent signatures on an application or policy-related document commits a third-degree
felony, which is also punishable by the assessment of administrative fines of up to $5,000 for
each nonwillful violation, and up to $75,000 for each willful violation.8
Anti-Rebating Laws
Rebating is the practice whereby an agent or broker reduces or shares his or her commission with
an insured as way to induce a customer to purchase an insurance policy. Historically, rebates
were used in the life insurance industry.9 However, anti-rebate laws began to be enacted when
rebates began to threaten the solvency of life insurance companies and raised questions around
unfair discriminatory practices.10 Supporters of the laws argued it kept the consumer’s focus on a
product’s merits, not on the size of the rebate. Opponents suggested the laws infringed on their
rights to competition and stifled innovation. Today, most states have enacted anti-rebate statutes
and many have enacted the National Association of Insurance Commissioners’ (NAIC) Unfair
Trade Practices Act (Model #880) created in 1945. The Model Act provides a uniform
framework for the state related to anti-rebating issues and concerns. Over time, numerous
exceptions have been enacted to these laws. The most common exceptions are for promotion
items, referrals, raffles, charity donations, and value-added services.
Rebates are common in many industries, but they present a different set of issues in the insurance
area. This is due to a number of reasons:
federal law prohibits any fee, kickback or thing of value given for referral of real estate settlement services on mortgage loans
related to federal programs. 12 U.S.C. s. 2607 (2017).
4
Section 626.9541(5), F.S.
5
Public adjusters, their apprentices, and anyone acting on behalf of the public adjuster are prohibited from giving gifts of
merchandise valued in excess of $25 as an inducement to contract. Section 626.854(9), F.S. A group or individual health
benefit plan may provide merchandise without limitation in value as part of an advertisement for voluntary wellness or health
improvement programs. Section 626.9541(4)(a), F.S. Motor vehicle service agreement companies are prohibited from giving
gifts of merchandise in excess of $25 to agreement holders, prospective agreement holders, or others for the purpose of
advertising. Section 634.282, F.S.
6
Section 626.9521(2), F.S.
7
See, e.g., Section 626.9521(3)(a), F.S., which makes the offenses of twisting and churning, which must involve fraudulent
conduct, punishable as a first degree misdemeanor.
8
Section 626.9521(3)(b), F.S.
9
Time to Dust Off the Anti-Rebate Laws, Journal of Insurance Regulation, 2017, https://content.naic.org/sites/default/files/jir-
za-36-07-el-dust-off-anti-rebate.pdf (last accessed March 24, 2023).
10
Time to Dust Off the Anti-Rebate Laws - Summary, National Association of Insurance Commissioners,
https://content.naic.org/sites/default/files/cipr-brief-time-dust-anti-rebate-laws.pdf (last accessed March 24, 2023).
BILL: CS/CS/SB 312 Page 4
In other industries, the rebate is typically offered by the manufacturer directly. For insurance
products, the rebate is offered by an intermediary (the agent).
Insurance rates are set by filing with the state regulators and have the cost of agent
commissions built into the premium. If an agent has the capacity to give a rebate on the
commission, it may be considered as a factor that the rate is too high.
Giving rebates on insurance products to the policyholder is not transparent. This may give
the agent an advantage over other agents, but does not affect competition between insurers
themselves.
Emerging technologies and innovations create new challenges and opportunities regrading
insurance products and anti-rebating laws.11 Value-added services encompass many of the
emerging technologies used for risk management and identification, such as water sensors given
to homeowners for early detection of water damage or tracking shipping containers. There is
substantial movement to update the anti-rebating laws to strike a new balance between protecting
the consumer and allowing for innovation.
The NAIC updated its Model Act in 2020 with a substantial rewrite to Section 4(H) regarding
anti-rebating.12 Nine states have enacted some form of the updated rebating provisions -
Connecticut, Georgia (property and casualty), Kansas, Nebraska, New Mexico, North Dakota,
Ohio, Rhode Island, and Vermont. Indiana has adopted provisions from the National Council of
Insurance Legislators’ Model Act.13 Eight states are currently pursuing legislation - Florida,
Georgia (life), Hawaii, Iowa, Maryland, Oklahoma, South Dakota, and Wyoming.14
A Timeline of Anti-Rebating15
• 1887 – Massachusetts enacts the first anti-rebating statute.
• 1889 – New York enacts an anti-discrimination law mandating equal treatment of
individuals in the same actuarial class.
• 1895 – Thirty insurers enter into an anti-rebating agreement disallowing the practice by
agents.
• 1945 – The federal McCarran-Ferguson Act16 is passed, and the NAIC develops Model
#880.
• 1988 – California repeals anti-rebating with the passage of Proposition 103.
• 1990 – Florida amends the anti-rebating law, keeping rebating illegal but allowing
specific exceptions.
11
Id.
12
Unfair Trade Practices Act, National Association of Insurance Commissioners,
https://content.naic.org/sites/default/files/inline-files/MO880%20-%202020%20revisions-12042020_As_Amended.pdf (last
accessed March 24, 2023).
13
Rebate Reform Model Act, National Council of Insurance Legislators, https://ncoil.org/wp-
content/uploads/2020/05/NCOIL-Rebate-Reform-Model-FINAL-3-8-20-3.pdf (last accessed March 24, 2023).
14
Information provided by email to Committee staff by the NAIC on February 6, 2023 (on file with the Committee on
Banking and Insurance).
15
See, Time to Dust Off the Anti-Rebate Laws – Summary fn 86.
16
5 U.S. Code section 1011 et seq. Section 1011 of the Act provides “that the continued regulation and taxation by the
several States of the business of insurance is in the public interest, and that silence on the part of the Congress shall not be
construed to impose any barrier to the regulation or taxation of such business by the several States.”
BILL: CS/CS/SB 312 Page 5
• 2009 – present – A wave of states begin raising monetary limits for promotional items,
clarifying and revising rules for value-added services, and carving out additional
exceptions to anti-rebating laws.
• 2019 – The Innovation and Technology (EX) Task Force begins discussion of anti-
rebating amendments to Model #880.
• 2020 – The NAIC updates the anti-rebate provisions of Model #880.
III. Effect of Proposed Changes:
Life Insurance Agents
Section 1 amends s. 626.7851, F.S., to reduce the number of hours of prelicensure coursework a
life insurance agent applicant must complete in life insurance, annuities, and variable contracts –
from 40 hours to 30 hours.
Unfair Insurance Trade Practices
Section 2 amends s. 626.9541, F.S., to adopt the NAIC Model Act provisions revising anti-
rebating laws. The bill provides that it is not considered discrimination or an unlawful rebate by
an insurer or an agent of the insurer, including by or through employees, affiliates, or third-party
representatives, to offer value-added products or services at no or reduced cost when such
products or services are not specified in the insurance policy, if the product or service relates to
the insurance coverage and is primarily designed to do one or more of the following:
Provide loss mitigation or loss control;
Reduce claim costs or claim settlement costs;
Provide education about liability risks or risk of loss to persons or property;
Monitor or assess risk, identify sources of risk, or develop strategies for eliminating or
reducing risk;
Enhance health;
Enhance financial wellness through items such as education or financial planning services;
Provide post-loss services;
Incentivize behavioral changes to improve the health or reduce the risk of death or disability
of a policyholder, potential policyholder, certificateholder, potential certificateholder,
insured, potential insured, or applicant; or
Assist in the administration of employee or retiree benefit insurance coverage.
The bill provides further that:
The cost of the value-added product or service to the life or health insurer or life or health
agent must be reasonable in comparison to the customer’s premiums or insurance coverage
for the policy class.
The life or health insurer or life or health agent must ensure that the customer is provided
with contact information to assist the customer with questions regarding the product or
service.
The availability of the product or service must be based on documented objective evidence,
and the product or service must be offered in a manner that is not unfairly discriminatory.
The documented evidence must be maintained by the life or health insurer or life or health
agent and produced upon request by the OIR or the DFS.
BILL: CS/CS/SB 312 Page 6
If a life or health insurer or a life or health agent has a good faith belief, but does not have
sufficient evidence to demonstrate, that the product or service meets the specified criteria, the
life or health insurer or life or health agent may provide the product or service in a manner
that is not unfairly discriminatory as part of a pilot or testing program for up to 1 year. A life
or health insurer or a life or health agent must notify the OIR or the DFS, as applicable, of
such pilot or testing program offered to consumers in this state before commencing the
program. The life or health insurer or life or health agent may commence the program unless
the OIR or the DFS, as applicable, objects to the program within 21 days after receiving the
notice.
A life or health insurer, agent, or a representative may not offer or provide insurance as an
inducement to the purchase of another policy or otherwise use the words “free,” “no cost,” or
similar words in an advertisement.
The bill grants rulemaking authority to the Financial Services Commission to administer these