The Surveillance Pricing Prohibition Amendment Act of 2026 aims to amend the District's Consumer Protection Procedures Act (CPPA) to address concerns regarding surveillance-based price discrimination. The bill introduces new definitions for "surveillance-based price discrimination" and "personally identifiable information," which will help clarify the practices that manipulate consumer pricing based on personal data. Additionally, it explicitly classifies surveillance-based pricing as an unfair or deceptive trade practice under D.C. Official Code 28-3904. This legislation seeks to protect consumers from pricing strategies that exploit their personal information, ensuring that prices reflect fair market value rather than algorithmic assessments of individual willingness to pay.

The bill includes specific amendments to the existing law, such as adding new paragraphs to Section 28-3901 that define surveillance-based price discrimination and personally identifiable information. It also modifies Section 28-3904 by adding a new subsection that prohibits engaging in surveillance-based price discrimination. This legislative effort aligns with similar initiatives in other states, aiming to proactively safeguard consumers from exploitative pricing practices before they become widespread.