The proposed legislation, General Assembly Raised Bill No. 5343, mandates that all state agencies in Connecticut report their advertising expenditures annually. Starting July 1, 2026, each state agency must submit a summary of their advertising purchases for the previous fiscal year to the Commissioner of Administrative Services by December 1. This summary must include the total amount spent, as well as additional details specified in the bill, such as the names of advertising vendors, the methods of advertising used, and the general subject matter of the ads.

Furthermore, the Commissioner of Administrative Services is required to compile these reports into a comprehensive summary to be submitted to the relevant joint standing committee of the General Assembly by February 1 of each year. The report will categorize the advertising spending by agency, vendor, media type, and subject matter. The bill also allows for volunteer assistance from higher education institutions or other neutral parties to aid in the reporting process. The act aims to enhance transparency and accountability regarding state advertising expenditures.