Substitute House Bill No. 5229 seeks to amend Connecticut's regulations on online gaming and sports wagering, with an effective date of July 1, 2026. The bill introduces several consumer protection measures, including a prohibition on individuals creating multiple accounts on electronic wagering platforms and limiting the use of debit and credit cards to one per account. Users will also be allowed to set daily spending limits, and any funds in an online account will belong solely to the account owner, who can initiate withdrawal requests that cannot be canceled or modified except under specific circumstances. Additionally, gaming operators are required to establish a toll-free customer assistance number and provide responsible gambling information.

The bill also revises advertising and marketing regulations for gaming entities, prohibiting the depiction of individuals under twenty-one in promotional materials and restricting targeting of individuals who are self-excluded or awaiting withdrawals. It bans advertising in athletic facilities of higher education institutions and mandates that all advertisements clearly state the minimum age for participation in gaming activities. Furthermore, the bill limits the use of artificial intelligence in online sports wagering, particularly in tracking individual wagers or creating targeted promotions. It also prohibits off-track betting facilities from wagering on out-of-state or international dog racing events and requires licensees to submit quarterly records of withdrawals and provide monthly account statements to patrons. Overall, the bill aims to enhance consumer protection and transparency in online gaming while regulating advertising practices and technology use in the sector.