The proposed legislation, General Assembly Raised Bill No. 232, aims to regulate the volume of commercial advertisements transmitted by streaming video service providers. Effective October 1, 2026, the bill stipulates that starting July 1, 2027, no streaming video service provider may transmit commercial advertisements at a volume exceeding the levels set by the Federal Communications Commission (FCC) for television broadcast stations and multichannel video programming distributors, as outlined in the Commercial Advertisement Loudness Mitigation Act. The bill also defines key terms such as "streaming video service," "commercial advertisement," and "consumer," and establishes the role of the Commissioner of Consumer Protection in overseeing compliance.

Additionally, the bill allows streaming video service providers to apply for a waiver if compliance would result in significant financial hardship. The waiver application process is detailed, requiring providers to submit specific information to the Department of Consumer Protection, which must review and respond to the application within thirty days. Violations of the volume regulation will be classified as unfair trade practices, although the bill clarifies that it does not create a private right of action for individuals. Overall, the legislation seeks to protect consumers from excessively loud advertisements while providing a mechanism for providers facing financial difficulties.