Substitute Bill No. 1356 seeks to enhance data privacy protections and regulate the handling of personal data by businesses, particularly in the context of online monitoring, social media, data brokers, and connected vehicle services. The bill introduces new definitions, such as "neural data," which pertains to information from an individual's nervous system, and clarifies existing terms like "biometric data" to emphasize consumer consent as a clear affirmative act for data processing. It also modifies definitions related to personal data, including the exclusion of de-identified data from the definition of "personal data," and expands the scope of "sensitive data" to include financial information and government-issued IDs. The bill establishes consumer rights to access, delete, and opt out of data processing, while also mandating that businesses implement reasonable security practices and obtain consent before processing sensitive data.

Additionally, the bill introduces regulations for data brokers, requiring them to register with the Department of Consumer Protection and outlining the process for survivors of domestic violence to terminate connected vehicle services associated with their abuser. It emphasizes the need for reasonable care in protecting minors' data and prohibits the processing of minors' personal data for targeted advertising or profiling without consent. The legislation also includes provisions for the confidentiality of information submitted by survivors and mandates timely action from service providers upon receiving requests. The effective date for these changes is set for October 1, 2025, with specific provisions for connected vehicle services taking effect on January 1, 2026. Overall, the bill represents a significant step towards strengthening consumer privacy rights and enhancing protections for vulnerable populations.

Statutes affected:
Raised Bill: 42-515, 42-516, 42-524, 42-529, 42-529a
GL Joint Favorable Substitute: 42-515, 42-516, 42-529a
File No. 609: 42-515, 42-516, 42-529a
JUD Joint Favorable: 42-515, 42-516, 42-529a
APP Joint Favorable: 42-515, 42-516, 42-529a