The General Assembly Raised Bill No. 6909 aims to establish protections for individuals seeking assistance with veterans and military-related benefits. Effective October 1, 2025, the bill defines key terms such as "person," "veteran or military benefit," and "veteran or military benefit assistance service." It mandates that any person providing such assistance must obtain necessary qualifications and adhere to specific federal regulations, including fiduciary responsibilities and standards of conduct. Additionally, the bill prohibits charging fees that violate existing regulations and requires clear disclosures in advertisements and communications regarding the services offered.

Violations of these provisions will be classified as unfair or deceptive trade practices, allowing the Attorney General to investigate and enforce compliance. The bill emphasizes the availability of free assistance from accredited veterans service officers and organizations, ensuring that individuals are informed of their options. Overall, the legislation seeks to protect veterans and military personnel from potentially misleading or exploitative practices by service providers.