Senate Bill No. 1230 mandates that starting July 1, 2026, state agencies in Connecticut must allocate at least 15% of their total annual advertising contracts for print and digital media to in-state publishers of news. These publishers must have been producing original news content for at least 12 months and have their principal place of business in Connecticut. The bill excludes contracts aimed primarily at out-of-state audiences, such as those for tourism or economic development, and allows agencies to request waivers if adhering to this requirement would interfere with the advertising's purpose.

Additionally, the bill requires the Commissioner of Administrative Services to establish guidelines for these contracts by June 1, 2026, and mandates that state agencies provide annual summaries of their advertising expenditures to the commissioner starting December 1, 2026. The commissioner is also tasked with reporting to the Government Administration and Elections Committee on the advertising purchased, amounts spent, and any waiver requests received. The bill is set to take effect on July 1, 2025, and includes provisions for the fiscal impact of hiring additional staff to manage the new requirements.