The proposed General Assembly Committee Bill No. 5560 seeks to enhance consumer protection by prohibiting deceptive practices related to consumer reviews, testimonials, and endorsements of businesses, consumer goods, and services, effective October 1, 2025. The bill defines key terms such as "business," "consumer," "consumer review," and "testimonialist," and establishes that it is an unfair or deceptive trade practice for businesses to engage in misleading activities, such as writing or selling false reviews, purchasing reviews that misrepresent experiences, or compensating individuals for specific sentiments in their reviews. It also mandates that businesses must display all consumer reviews submitted to their websites, with certain exceptions for inappropriate content or irrelevance, and prohibits officers or managers from soliciting reviews without disclosing their relationship to the business.

Additionally, the bill emphasizes the need for transparency in consumer feedback by requiring clear and conspicuous disclosures regarding relationships in testimonials, ensuring that consumers can easily understand the context of the reviews. It defines "ordinary consumers" to include vulnerable groups and mandates that disclosures be unavoidable and presented in all relevant languages. The Commissioner of Consumer Protection is empowered to adopt regulations to implement these provisions. Notably, the bill introduces new legal language to establish these requirements, while no deletions from current law are specified in the summary.