The proposed bill, General Assembly Proposed Bill No. 5560, aims to amend the general statutes to prohibit specific deceptive practices related to consumer goods and services reviews. The bill stipulates that no individual or business operating in the state may engage in activities such as writing, creating, purchasing, or selling reviews that materially misrepresent the authenticity of the review as being generated by a consumer or misrepresent the reviewer's actual experience with the product or service. Additionally, the bill prohibits providing compensation to individuals in exchange for reviews that convey a particular viewpoint about a consumer good or service.

The intent of this legislation is to enhance consumer protection by ensuring that reviews reflect genuine experiences and opinions, thereby fostering a more trustworthy marketplace. The bill does not include any deletions from current law but introduces new legal language to establish these prohibitions clearly.