The proposed bill, General Assembly Committee Bill No. 797, aims to enhance transparency in motion picture advertisements by requiring specific disclosures regarding scheduled start times. Effective October 1, 2025, the bill mandates that any advertisement directed at consumers for motion picture exhibitions in theaters must clearly state both the scheduled start time of the featured motion picture and the start times for any advertisements or trailers that precede it. This requirement is intended to ensure that consumers are adequately informed about the timing of the films they are considering attending.

Additionally, the bill empowers the Commissioner of Consumer Protection to adopt regulations to facilitate its implementation. Non-compliance with these disclosure requirements could result in fines of up to one thousand dollars per violation. The bill does not delete any existing legal language but introduces new provisions to enhance consumer protection in the context of motion picture advertising.