House Bill No. 5272 seeks to regulate advertising and promotional activities of gaming entities to safeguard underage individuals from gambling-related content. The bill introduces new provisions that prohibit gaming licensees from disseminating advertisements that offer bonuses or inducements for gaming participation. It mandates that promotional materials must not feature individuals under twenty-one, except for professional or collegiate athletes, and must not target audiences primarily composed of those under twenty-one. Furthermore, all advertisements must clearly state the age requirements for participation in gaming activities.

The bill also makes several deletions and substitutions to existing legal language, removing previous restrictions that implied greater chances of winning based on wagering amounts and replacing them with clearer guidelines against misleading information and appeals to underage individuals. Notably, it bans advertising financial incentives on public higher education campuses and their associated digital platforms, reflecting concerns about the impact of gambling promotions on young adults. The bill is set to take effect upon passage and may lead to a decrease in legal gaming activity, potentially affecting the General Fund's revenue.