House Bill No. 5272 seeks to regulate advertising and promotional activities related to gaming entities to protect underage individuals from exposure to gambling content. The bill introduces new provisions that prohibit gaming entity licensees from publishing advertisements that offer bonuses or inducements for gaming participation. It mandates that advertisements must not feature individuals under the age of twenty-one, except for professional or collegiate athletes, and must not target audiences primarily composed of individuals under twenty-one. Furthermore, advertisements are required to clearly state the age requirements for participation in the advertised gaming activities.

In addition to these new regulations, the bill also modifies existing laws by removing language that allowed misleading claims about winning chances. Specifically, it eliminates provisions that permitted advertisements to imply greater chances of winning based on higher wagers, replacing them with stricter guidelines that emphasize accurate representations in advertising. The bill also bans gaming advertisements on public higher education campuses and their associated digital platforms to prevent the normalization of gaming among students. The General Law Committee unanimously supported this bill, highlighting a strong consensus on the necessity of these regulations to enhance consumer protection and promote responsible marketing practices within the gaming industry.