The proposed bill, General Assembly Committee Bill No. 5269, aims to regulate gaming advertisements and permissible payment mechanisms for online gaming accounts. Key provisions include prohibiting individuals from establishing more than one account on each electronic wagering platform and limiting the use of debit or credit cards to one per account. Additionally, the bill mandates that permission must be obtained from all account holders before authorizing any transactions on jointly held accounts. It also introduces measures for responsible gambling, such as allowing users to set spending limits, providing self-exclusion options, and requiring operators to display responsible gambling information prominently on their platforms.

In terms of advertising, the bill imposes strict guidelines to protect underage individuals from exposure to gaming promotions. Advertisements cannot depict individuals under twenty-one years of age, must not target those under this age group, and cannot offer financial incentives to engage in gaming. Furthermore, the bill removes certain provisions from existing law while adding new requirements, such as the inclusion of a clear unsubscribe link in targeted advertisements. The changes are set to take effect on October 1, 2025, and aim to enhance consumer protection and promote responsible gaming practices.