The proposed bill, General Assembly Proposed Bill No. 513, aims to amend current statutes to mandate that grocery stores automatically apply digital coupons for specific consumer goods. This requirement applies to consumers who are either senior citizens or members of a loyalty or rewards program recognized by the grocery store. The intent of the bill is to enhance the shopping experience for these groups by ensuring they receive applicable discounts without needing to manually apply the coupons.
The bill introduces new legal language that specifies the automatic application of digital coupons for eligible consumers, while there are no deletions from existing law noted in the text. This legislative change seeks to streamline the process of coupon redemption, making it more accessible for seniors and loyal customers, thereby promoting customer satisfaction and potentially increasing store loyalty.