The City Council has approved a sign application for Whole Foods located at 1101 S. Canal St., Chicago, within the PD924 zoning district. This approval aligns with the Municipal Code of Chicago Section 13-20-680, which permits signs exceeding 100 square feet or 24 feet above grade. The approved sign is a static on-premise display measuring 36 feet 4 inches in length and 2 feet in height, totaling 73.33 square feet. It will be placed on the west elevation of the building and is allowed to project over the public way, contingent upon obtaining the necessary public way use permit. The sign contractor for this project is Doyle Signs, Inc.

The ordinance introduces new legal language permitting the installation of illuminated channel letters on the building facade to enhance visibility and branding for Whole Foods. This signage will feature a raceway-mounted design with LED illumination, painted to match the building's aesthetics, and will adhere to safety codes for electrical connections. Additionally, the ordinance deletes previous restrictions on signage types and designs at this location, providing the business with increased flexibility in its branding efforts while ensuring compliance with local safety and aesthetic standards. Overall, the ordinance aims to modernize signage regulations to better support Whole Foods Market's needs while upholding community standards.