Existing law, the Medicinal and Adult-Use Cannabis Regulation and Safety Act (MAUCRSA) , establishes the Department of Cannabis Control for the licensure and regulation of commercial cannabis activities, including retail commercial cannabis activity. MAUCRSA places specified requirements on the packaging of cannabis and cannabis products, including prohibiting making packages and labels attractive to children. MAUCRSA prohibits a licensee from engaging in specified advertising or marketing activities, including, among others, advertising or marketing in a manner intended to encourage persons under 21 years of age to consume cannabis or cannabis products.
This bill would state the intent of the Legislature to enact legislation regarding the Department of Cannabis Control's youth advertising and marketing enforcement, as specified.