The proposed bill would update current statutes by introducing new requirements for providers of generative artificial intelligence (AI) systems, specifically mandating the inclusion of provenance data in any video, image, or audio content created or materially altered by these systems. This requirement applies to "covered providers," defined as entities with over one million monthly users offering generative AI systems for personal use in Arizona, while excluding certain service providers like cloud services and internet search engines. The bill clarifies that the requirement does not extend to text generated during interactive experiences and establishes that minor modifications to content do not constitute material alterations.

Additionally, the bill stipulates that covered providers must implement reasonable methods to ensure the provenance data is tamper-resistant and may use commonly supported technical standards for watermarking. It prohibits the inclusion of identifiable individual information in provenance data unless explicitly opted in by the user. The legislation also defines key terms such as "generative AI system," "provenance data," and outlines the effective date for these provisions as February 2, 2027. Overall, the bill aims to enhance transparency and protect individuals from potential risks associated with AI technologies.