This bill proposes to amend current statutes by adding new provisions related to generative artificial intelligence (AI) systems. Specifically, it requires that covered providers include provenance data in any media created or materially altered by their generative AI systems. The bill defines "covered provider" as any person or entity that produces a generative AI system accessible to consumers in Arizona. It also mandates that these providers use reasonable methods to ensure the provenance data is difficult to remove or tamper with, and it allows for compliance through commonly supported technical standards for watermarking and metadata.

Additionally, the bill clarifies that content is not considered materially altered if the changes are minor and do not significantly affect the content's meaning. It requires the inclusion of information related to identifiable individuals in the provenance data and provides definitions for terms such as "generative AI system," "minor modification," and "provenance data." The overarching intent of the legislation is to protect individuals from risks associated with AI, promote transparency, and safeguard against fraud or deception.