This bill proposes the addition of Chapter 38 to Title 48 of the Arizona Revised Statutes, establishing a framework for the creation and management of Tourism Improvement Areas (TIAs). The new provisions define key terms such as "lodging business," "destination marketing organization," and "tourism improvement area," and outline the process for forming a TIA, including requirements for petitions, public hearings, and the roles of governing bodies and owners' boards. The bill specifies that lodging business assessments will be levied to fund tourism-related activities, with the assessment rates varying by type or class of lodging business.

Additionally, the bill mandates that the destination marketing organization managing the TIA will have the authority to collect assessments, manage funds, and report annually on activities and finances. It also establishes procedures for amending the TIA plan, dissolving a TIA, and handling remaining funds upon dissolution. The legislation emphasizes that TIAs are intended to enhance local tourism and economic development while ensuring that the assessments provide direct benefits to the lodging businesses within the area.