The proposed bill seeks to modernize the statutes governing tourism improvement areas by introducing new provisions and clarifying existing processes. It allows a governing body to approve the formation of a tourism improvement area based on a valid petition from lodging business owners, which is a new requirement (1. Authorizes a governing body, on presentation of a petition, to approve the formation of a tourism improvement area.). The bill also establishes that the governing body's determination of lodging business ownership is final, streamlining the approval process (5. Asserts a governing body has no obligation to obtain other information as to the ownership of the lodging business and its determination of ownership is final and conclusive.). Additionally, it sets limits on assessments for lodging businesses and outlines the responsibilities of destination marketing organizations in managing these areas.
Moreover, the bill introduces a comprehensive framework for the renewal and dissolution of tourism improvement areas, including public hearing requirements and stipulations for asset disposal. It mandates that remaining funds be allocated according to the area plan or refunded to lodging business owners based on the original assessment method. The bill also adds definitions for key terms related to tourism improvement areas, which are currently undefined in existing law, and outlines the procedures for public hearings and the responsibilities of governing bodies and destination marketing organizations. Overall, these updates aim to enhance tourism and economic development in Arizona by providing clear guidelines for the formation, management, and potential dissolution of tourism improvement areas.