This bill proposes to amend current statutes by adding new provisions to title 44, chapter 9 of the Arizona Revised Statutes, specifically introducing article 27 related to trade practices. The new law would require businesses conducting online subscriptions to allow consumers to cancel their accounts using the same method they used to enroll, without imposing additional steps. It mandates clear disclosure of subscription terms, including renewal policies and cancellation instructions, at the time of enrollment.

Additionally, the bill stipulates that businesses must send renewal reminders to consumers, giving them the chance to opt out of automatic renewals. It also allows businesses to make retention offers or incentives only after a consumer expresses intent to cancel, ensuring that such offers do not complicate the cancellation process. Overall, these changes aim to enhance consumer protection in online subscription practices.