This bill proposes updates to section 32-3213 of the Arizona Revised Statutes concerning health professionals and their advertising practices. Under the new law, health professionals must use only the appropriate titles as defined by the relevant statutes governing their profession. Additionally, violations of this section would not only be considered unprofessional conduct but would also be subject to enforcement by the respective health profession regulatory board. If such violations also constitute unlawful practices under section 44-1522, the attorney general would have the authority to investigate and take action as outlined in title 44, chapter 10, article 7.

The bill also clarifies the definition of "advertisement" to include various forms of promotional materials, such as business cards and identification badges, aimed at inducing potential clients to seek services. It specifies that advertisements do not include informational materials about network providers created by entities regulated under title 20. Overall, these changes aim to enhance transparency and accountability in health care advertising practices.

Statutes affected:
Introduced Version: 32-3213