This bill proposes to amend Title 44, Chapter 10, Article 5 of the Arizona Revised Statutes by adding Section 44-1483, which establishes new regulations for child-directed applications. Under the new law, starting January 1, 2026, these applications must implement measures to prevent the display of inappropriate and mature advertisements. The bill outlines specific criteria to determine whether an application is child-directed, including factors such as subject matter, visual content, and the presence of child celebrities.
Additionally, the bill imposes a civil penalty of up to $100,000 for non-compliance with these advertising restrictions and designates the Attorney General as the enforcer of this section. It also provides definitions for key terms such as "application platform," "child-directed application," and "inappropriate and mature advertisement," which includes content related to violence, explicit language, sexual content, and substance use. Overall, the bill aims to enhance protections for children in digital advertising.
Statutes affected: Introduced Version: 44-1483
House Engrossed Version: 44-1483
Chaptered Version: 44-1483