If enacted, this bill would introduce new regulations regarding advertisements on child-directed applications by adding Section 44-1483 to Title 44, Chapter 10 of the Arizona Revised Statutes. The bill stipulates that application platforms are prohibited from displaying inappropriate and mature advertisements on applications primarily intended for users aged twelve and under. It mandates that any advertisements on such applications must be suitable for this age group and requires platforms to implement monitoring systems to ensure compliance. Noncompliance would result in civil penalties of up to $10,000 per violation, and the Attorney General would be responsible for enforcing these provisions.
Additionally, the bill defines key terms such as "application platform," "child-directed application," and "inappropriate and mature advertisement," providing clarity on what constitutes unsuitable content. The definition of inappropriate advertisements includes content related to violence, explicit language, sexual content, and substance use. The new regulations would take effect on December 31, 2026, allowing time for application platforms to adjust to the new requirements.
Statutes affected: Introduced Version: 44-1483