The proposed bill would update current statutes regarding marijuana advertising by introducing new restrictions and requirements. Specifically, it would prohibit advertisements aimed at individuals under 21 years of age and those using imagery appealing to children. The bill mandates that all marijuana advertising include a conspicuous warning label about the risks of marijuana use for individuals under 21 and pregnant women, occupying at least 10% of the advertising area. Additionally, only licensed marijuana establishments and nonprofit medical marijuana dispensaries would be allowed to advertise, with similar provisions for entities selling marijuana paraphernalia.

The bill also establishes compliance timelines for violations, requiring rectification within fourteen days of notification, and clarifies that the regulations do not apply to industrial hemp. It specifies that certain communications to established customers do not count as advertising. Enforcement would be under the attorney general's jurisdiction, with civil penalties for violations. The changes would take effect on July 1, 2026, pending voter approval through a Proposition 105 clause.

Statutes affected:
Introduced Version: 36-2859
House Engrossed Version: 36-2859