The proposed bill would update current statutes on marijuana advertising by limiting advertising for marijuana products to marijuana establishments and nonprofit medical marijuana dispensaries, while also allowing advertising for marijuana paraphernalia under specific restrictions. It would prohibit advertising to individuals under 21 years old and impose strict guidelines on advertisement content and placement, including prohibiting ads in certain public spaces and requiring specific warning labels. Furthermore, the bill would remove existing provisions that allow broader advertising practices and require compliance with new advertising restrictions within specified timeframes. Additionally, the bill clarifies that the Attorney General is responsible for enforcing these regulations and excludes industrial hemp from these restrictions. It establishes a compliance timeline for marijuana establishments, nonprofit medical marijuana dispensaries, and paraphernalia sellers to address any violations, while also clarifying that advertising does not include communications targeted solely to an established customer base or those requested by customers with age verification. The updated section would take effect after June 30, 2026, pending a three-fourths affirmative vote from the legislature.

Statutes affected:
Introduced Version: 36-2859
House Engrossed Version: 36-2859