The proposed bill would update current statutes by allowing marijuana establishments, nonprofit medical marijuana dispensaries, and sellers of marijuana paraphernalia to advertise their products, while imposing strict restrictions to protect individuals under 21 years old. Specifically, it would prohibit advertising that appeals to this age group, restrict ads in public transportation, and require that electronic advertisements target an audience with at least 73.6% individuals aged 21 or older. Additionally, all advertisements would need to include a conspicuous warning about the risks of marijuana use for minors and pregnant women, with specified space allocated for these warnings.

Furthermore, the bill would introduce compliance timelines, allowing fourteen days for entities to address violations after notification from the Attorney General's office, and establish civil penalties for non-compliance. It would also clarify that advertising directed solely to an established customer base or requested by a customer is exempt from these regulations. Overall, the bill aims to enhance the regulation of marijuana advertising, ensuring responsible marketing practices while safeguarding minors from exposure to marijuana-related promotions.

Statutes affected:
Introduced Version: 36-2859
House Engrossed Version: 36-2859
Senate Engrossed Version: 36-2859
Chaptered Version: 36-2859