HB2451 is a bill that establishes guidelines and restrictions for the advertising of marijuana and marijuana products. The bill amends section 36-2859 of the Arizona Revised Statutes to prohibit marijuana establishments and nonprofit medical marijuana dispensaries from advertising to individuals under 21 years old. This includes using names that imitate brands marketed to children, images or likenesses of toys or cartoons, and advertising in a way that primarily appeals to those under 21. It also restricts advertising on public transportation, social media, and websites unless the majority of the audience is expected to be over 21. Additionally, the bill requires all advertising to contain a conspicuous warning about not using marijuana if under 21 and keeping it away from children.

The bill further prohibits billboard advertisements for marijuana within 1,000 feet of child care centers, schools, and other specified areas. It sets out specific content restrictions for billboard advertisements, including the prohibition of advertising strain names, potency, THC levels, and images of individuals consuming marijuana. The bill grants the Attorney General enforcement authority and exempts the Department of Health Services from certain rulemaking requirements for 24 months to regulate advertising. The bill requires a three-fourths affirmative vote from each house of the legislature for enactment and is set to become effective on June 30, 2025.

Statutes affected:
Introduced Version: 36-2859
House Engrossed Version: 36-2859