The proposed bill, HB2451, amends existing Arizona law regarding the advertising of marijuana and marijuana products. It introduces stricter guidelines that prohibit marijuana establishments and nonprofit medical marijuana dispensaries from advertising to individuals under 21 years of age, including using names or images that appeal to children. Additionally, it restricts advertising on public transportation and requires that at least 71.6% of the audience for electronic advertisements be over 21. All advertisements must include a warning about the age restrictions, and billboard advertisements are prohibited within 1,000 feet of certain locations such as schools and parks.

Furthermore, the bill specifies that only licensed marijuana establishments may authorize advertising for marijuana products and imposes civil penalties for violations. It also mandates that the Attorney General enforce these advertising requirements and exempts the Department of Health Services from certain rulemaking requirements for 24 months. The bill requires a three-fourths majority vote in both houses of the legislature for enactment and is set to take effect on June 30, 2025.

Statutes affected:
Introduced Version: 36-2859
House Engrossed Version: 36-2859