The proposed bill, HB2244, amends existing food labeling laws to prohibit the intentional misrepresentation of food products that are not derived from the slaughter of animals as meat or other animal food products. The new language specifies that individuals labeling food products cannot misrepresent them as meat, fish, poultry, or any other animal-derived food through various means, including affixing misleading labels or using terms that are deceptively similar to established meat product names. Additionally, it outlines specific requirements for labeling cell-cultured and synthetic food products, mandating that such products must disclose their non-animal origins prominently on their labels.

The bill also grants the Department of Health Services the authority to enforce these prohibitions, investigate complaints, and impose civil penalties for violations. It clarifies that the prohibition does not prevent the use of certain terms for cell-cultured products or for communicating brand names, as long as they are not misleading. Furthermore, it defines key terms related to the legislation, such as "animal," "animal food product," and "misrepresent," ensuring a comprehensive framework for enforcement. Overall, the bill aims to enhance transparency in food labeling and protect consumers from misleading representations.

Statutes affected:
Introduced Version: 36-917
House Engrossed Version: 36-917
Senate Engrossed Version: 36-917