The bill amends the Online Marketplace Consumer Inform Act to enhance the definitions and verification processes related to high-volume third-party sellers on online marketplaces. Notably, the definition of "online marketplace" is updated to specify that it is a "consumer-directed" platform that facilitates third-party sales. The definition of "verify" is also revised to eliminate the requirement for a third-party identity verification system and instead allows for one or more reliable methods to confirm the validity of seller information. Additionally, the timeframe for high-volume sellers to provide required information to the marketplace has been extended from 24 hours to 10 days.

Further amendments include changes to the verification timeline, requiring online marketplaces to verify seller information within 10 days instead of 3 days. The bill also mandates that high-volume sellers disclose their identity, including their full name and physical address, in a conspicuous manner on product listings and other communications with consumers. The bill introduces provisions for partial disclosure of identifying information under certain circumstances, while also establishing penalties for sellers who misrepresent their information. Overall, these changes aim to improve transparency and consumer protection in online marketplaces.

Statutes affected:
SB 405: 4-119-102(3), 4-119-102(6)