The bill amends the existing law regarding health-related cash discount cards in Arkansas, specifically addressing prohibited practices associated with their sale and distribution. It removes the phrase "unlawful and" from the definition of violations, clarifying that selling or promoting such cards without proper disclosures is a violation of the subchapter. New provisions are added to require that any card or purchasing mechanism that offers discounts in exchange for fees must clearly state that these discounts are not insurance and inform consumers of their right to cancel their registration within thirty days. Additionally, the bill specifies that any misleading or deceptive language associated with these cards is prohibited.

Furthermore, the bill enhances the enforcement mechanisms by allowing various parties, including consumers, to initiate actions against violators if they have been harmed. It introduces a requirement for consumers to provide written notice to businesses of alleged violations before initiating legal action, allowing businesses a chance to rectify the issue. The remedies available for violations are cumulative and include the possibility of retroactive application to past violations. Overall, the bill aims to protect consumers from misleading practices related to health-related cash discount cards while providing clearer guidelines for compliance.