The bill amends the Arkansas Code concerning health-related cash discount cards, specifically addressing prohibited practices and penalties associated with their sale and distribution. It removes the phrase "unlawful and" from the definition of violations, clarifying that selling or promoting such cards without proper disclosures is a violation of the subchapter. New provisions require that any card or purchasing mechanism that offers discounts must clearly state that the discounts are not insurance and inform consumers of their right to cancel their registration within thirty days. Additionally, the bill introduces a requirement for businesses to provide written notice to consumers before any legal action can be initiated, allowing them a chance to rectify any alleged violations.

The bill also expands the scope of who can bring an action against violators, allowing consumers to initiate lawsuits after providing notice of the specific violations. It establishes that remedies for violations are cumulative and can be pursued alongside other legal actions under the Deceptive Trade Practices Act. Furthermore, the act is retroactive, meaning it applies to violations that occurred before its effective date. This comprehensive approach aims to enhance consumer protection and ensure transparency in the marketing of health-related cash discount cards.