The Arkansas Children and Teens Online Privacy Protection Act aims to strengthen the privacy rights of minors by regulating how personal information is collected and used by online operators. The bill introduces a new subchapter to the Arkansas Code, defining key terms such as "child," "teen," "operator," and "personal information." It establishes guidelines that prohibit the collection of personal information for targeted advertising without verifiable consent from parents or teens. Operators are also required to provide clear disclosures about their data collection practices and the rights of minors regarding their personal information.

Additionally, the legislation outlines unlawful practices for operators, including the improper collection of personal information, unauthorized data storage or transfer outside the U.S., and retaining data longer than necessary. It allows for certain exceptions where verifiable consent is not required, such as for one-time responses to requests from minors. The bill emphasizes the need for reasonable security practices to protect personal information and prohibits operators from demanding excessive information from children for participation in activities. Violations of these provisions are classified as unfair or deceptive practices, enabling enforcement actions by the Attorney General to safeguard the interests of Arkansas residents.