The bill amends the Frank Broyles Publicity Rights Protection Act of 2016 to enhance protections for individuals whose photographs, voices, or likenesses are reproduced through artificial intelligence for commercial use. Key amendments include a broader definition of "likeness" to encompass reproductions generated through artificial intelligence, and an expanded definition of "photograph" that includes various forms of media, such as AI-generated images and videos. Additionally, the bill introduces a new definition for "voice," which includes sounds that can be identified as belonging to a specific individual, regardless of whether they are actual recordings or AI simulations.

Furthermore, the bill modifies the provisions regarding exempt use of an individual's photograph or likeness by service providers, ensuring that they are not held liable if they lack actual knowledge of any violations related to the use of photographs, voices, or likenesses on their systems. These changes aim to address the evolving landscape of digital media and the implications of artificial intelligence on personal rights and publicity.

Statutes affected:
HB 1071: 4-75-1103(3), 4-75-1103(5), 4-75-1103, 4-75-1110(a)