The bill amends the Frank Broyles Publicity Rights Protection Act of 2016 to enhance protections for individuals whose photographs, voices, or likenesses are reproduced through artificial intelligence for commercial use. Key amendments include the definition of "likeness," which now explicitly includes reproductions generated through artificial intelligence, and the definition of "photograph," which has been expanded to encompass various forms of image generation, including those created by artificial intelligence. Additionally, a new definition for "voice" is introduced, recognizing both actual and simulated voices generated through artificial intelligence.

Furthermore, the bill modifies provisions regarding the exempt use of an individual's photograph or likeness by service providers, ensuring that these entities are not held liable if they lack actual knowledge of any violations. The construction section of the law is also revised to clarify that the rights granted under this subchapter are not considered intellectual property under federal law, thereby reinforcing the intent and purpose of the legislation while maintaining the validity of contracts related to the use of an individual's name, voice, signature, photograph, or likeness.

Statutes affected:
Old version HB1071 V2 - 2-11-2025 10:44 AM: 4-75-1103(3), 4-75-1103(5), 4-75-1103, 4-75-1110(a)
Old version HB1071 Original - 12-19-2024 11:50 AM: 4-75-1103(3), 4-75-1103(5), 4-75-1103, 4-75-1110(a)
HB 1071: 4-75-1103(3), 4-75-1103(5), 4-75-1103, 4-75-1110(a)
Act 159: 4-75-1103(3), 4-75-1103(5), 4-75-1103, 4-75-1110(a)