The proposed bill aims to criminalize the distribution of materially deceptive media created by artificial intelligence that seeks to influence elections. It defines "materially deceptive media" as any manipulated image, audio, or video that falsely depicts an individual engaging in speech or conduct they did not actually perform, with the intent to harm a candidate's reputation or alter voting patterns. The bill prohibits such distribution within 90 days of an election unless a disclaimer is included, stating that the media has been manipulated. Violations are classified as a Class A misdemeanor, escalating to a Class D felony for repeat offenders. The bill also allows the Attorney General and depicted individuals to seek permanent injunctive relief against violators and clarifies exemptions for certain parties, such as media outlets providing news coverage.

Additionally, the bill introduces new legal language to enhance regulatory measures and compliance requirements for certain industries, aiming to improve oversight and accountability. While specific deletions from existing law are not detailed, the overall intent is to strengthen regulatory frameworks and streamline compliance processes, fostering a more responsible business environment. The act is set to take effect on October 1, 2024, following its passage through both the House and Senate in March and May 2024, respectively.