The proposed bill establishes the Consumer Personal Information Privacy Act in Alaska, aimed at enhancing consumer privacy regarding personal information. It introduces a data broker registry and mandates businesses to notify consumers before collecting their personal information, detailing the types of data collected, its intended use, and consumer rights concerning the sale or disclosure of their information. Businesses are required to maintain updated privacy policies, limit the collection of personal information to what is necessary, and notify consumers of any disclosures to third parties. Additionally, consumers are granted rights to request access to or deletion of their personal information, and businesses must comply without charging fees for such requests.

The bill also includes specific protections for consumers aged 16 and under, prohibiting the use or disclosure of their personal information without parental consent. It outlines obligations for businesses in responding to consumer requests and emphasizes the need for reasonable security measures to protect consumer data. The legislation categorizes violations as unfair or deceptive acts and establishes a consumer privacy account funded by registration fees and civil penalties to support enforcement. Furthermore, it amends existing laws to include violations of the new Act under Alaska's consumer protection statutes, with the law set to take effect on January 1, 2027, while certain provisions will be effective immediately.

Statutes affected:
HB0367A, AM HB 367, introduced 02/23/2026: 44.33.020, 45.48.900, 45.48.430, 45.48.800, 45.48.945, 45.48.470, 45.48.450, 45.48.400, 45.48.480, 45.48.835, 45.48.840, 45.48.850, 45.48.805, 45.48.810, 45.48.815, 45.48.820, 45.48.825, 45.48.830, 45.48.915, 45.48.845, 11.81.900, 45.48.855, 45.48.860, 45.48.865, C.F.R, 45.25.990, U.S.C, 45.48.875, 45.48.885, 45.48.880, 10.06.990, 45.48.870, 45.50.471, 45.50.561, 45.48.890, 45.50.531, 45.48.080, 45.48.010, 45.48.090, 45.48.895, 45.48.910, 45.48.905, 45.48.920, 45.48.925, 45.48.930, 45.48.935, 45.48.940, 13.06.050, 01.10.055