The bill amends Alaska's consumer protection laws by adding a new provision to AS 45.50.471(b) that prohibits businesses from advertising, displaying, or offering prices for goods or services to consumers without including all mandatory fees or charges, excluding government-imposed taxes. This change aims to enhance transparency in pricing and protect consumers from misleading advertisements that do not reflect the true cost of goods and services.

The bill is set to take effect on July 1, 2026, allowing businesses time to adjust their pricing practices to comply with the new requirement. This legislative action underscores the state's commitment to fair trade practices and consumer rights, ensuring that consumers are fully informed about the total costs associated with their purchases.

Statutes affected:
SB0241A, AM SB 241, introduced 02/11/2026: 45.50.471